Living in a digital age has advantages and disadvantages when it comes to RV park websites. For example, you may have an amazing website that highlights features of your park, but it may lack the website traffic. Or your website may have the website traffic, but it doesn’t function correctly.
According to an infographic on Website Magazine, Google recently released their SEO ranking factors and promotional strategies for 2017. The following are some of the ways your RV park website can stay ahead of the game and increase the number of people making reservations at your RV park.
First, Google is indexing sites based on the site’s mobile webpage and they stated their “algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.” Therefore, the mobile version of your site is crucial in order to be higher in Google search results. For RV park owners, this is even more important because your customers will be accessing your site on mobile devices because they may be traveling often.
The second thing Google deems important is the loading speed of those mobile pages. According to an article from Time Magazine, the average attention span dropped from 12 to 8 seconds. People have shorter attention spans and website traffic will be lost if the website is slow. Kissmetrics also states that 40% of people that go to your site will leave it if it takes longer than 3 seconds to load. The Google Amp project is a tool that can help website developers enable their pages to load faster and more information on the project can be found here.
Local SEO is becoming more prominent in website searches this year – 46% of all Google searches are local and 80% of the local searches lead to a purchase. Google My Business and having a keyword in your business name will lead to a higher ranking within local SEO rankings. Finally, citations will also help with local SEO because 50% of mobile searches are looking for business info like a local address and 71% of people surveyed that they confirm the location of a business before going to it. For RV park owners, having a location on their website is crucial because it is an important factor for customers when they are deciding if they want to stay at your park.
Finally, the most important thing about a website is the content. Consumers will want to know what attractions are around your park, features, rates, etc. Good content will lead to natural backlinks. For example, a customer might link your site within a review she gave, or a local waterpark might mention your RV park as a place to stay. The more authoritative and relevant backlinks you have will lead to a higher ranking. According to Audrey Lipattsev, a Search Quality Senior Strategist at Google, “high quality content and link building” are the most significant indications used by Google to rank your site. It is also important disavow the unwanted backlinks in order to avoid being hit with a Google penalty and there are various tools available to help with backlinks.
There are also promotional strategies and trends that can enhance your website. Here are a few tips to enhance your website.
- Research the competition: What are other RV park websites including on their site? What backlinks do they use? How do they utilize their social media platforms?
- Utilize multiple content formats: Infographics, videos, recording, and pictures are things that will capture the attention of your audience faster than text. Voice searches are also becoming more prominent in SEO and according to Website Magazine, “It is important to provide voice search optimized content that benefits the user’s experience.”
- Have a strong social media presence: Post pictures of your RV park on Facebook or tweet promotions for your park on Twitter. This will generate customer interest and you can also link your social media accounts to your website.
A functioning site is crucial to your RV park website and Google is a great indicator for industry changes. Making a few minor changes to your site to match the industry standard will not only increase the ranking of your site, but also the number of people to visit your site and finally stay at your RV park.
MorePro Marketing can help you prepare your site for these and many other ranking factors. Give Us a call today to Find Out How.
MorePro Marketing Inc.
2415 E. Camelback Rd
Phoenix, AZ 85016
(602) 396-4241 Direct Line
(602) 249-2432 Office