SEO, or search engine optimization, can be a bit of a mystery. For many business owners, SEO can simply seem too complicated to take on. That's why many choose to hire SEO consultants to help them build brand awareness and increase traffic to their sites. But others are under the impression that SEO strategies are [...]
The tourism industry has made the great migration from travel agency storefronts to an online landing page. Now, more than ever, people are booking reservations online for their next vacation. Before purchasing something, between 80 and 90% of customers look at online reviews, and this is especially true when booking hotels, resorts, campgrounds, and other [...]
Just because the tourists have cleared out, that doesn't mean your tourism marketing has to go into a slump as well. Whether your run an RV park, campground, bed and breakfast, or cabin park, the off-season is a prime opportunity to take your digital marketing and travel website design to the next level. So as [...]
Many campground operators don't see the need for online advertising because they think their services will sell themselves. But the fact is, even if your RV park offers the most amenities with the most affordable price, you most likely won't see consistent customers unless your business has at least some sort of online presence. Here are some [...]
Modern tourism marketing is all about being visible online. A 2014 study found that companies spend an average of 25% of their marketing budgets on digital marketing specifically. This was then expected to jump to 75% within five years, so it is important that your camping, cabin, bed and breakfast, or similar hospitality business is [...]
Bringing potential guests to travel and tourism websites is a cross-platform effort. Social media is a significant part of this strategy. Google found in 2015 that 51% of smartphone users found a new company or product through a mobile search. While these users are looking for businesses on search engines, they are also influenced by [...]
The travel and tourism industry is driven by reviews. Before booking a vacation, most people head to sites like Trip Advisor, purchase travel books, and look to social media for advice. If your business has reviews on social media, external sites, and included in your travel website design, customers will see you as more reputable [...]
Your campground, cabin, or bed and breakfast website is all that stands between your customers and your business. By creating a well-designed, intuitive site, you can draw create the best possible user experience, turning site users into guests. If you are making any of the following mistakes, you could be hindering this process. Hidden Contact [...]
Your tourism property has one key advantage when it comes to marketing: It is beautiful. Sprawling campgrounds, cozy cabins, and adorable bed and breakfasts are a visual marketing dream. When done well, your business's photography can be the deciding factor when a customer chooses to book. Follow these tips to take and use the best [...]
Living in a digital age has advantages and disadvantages when it comes to RV park websites. For example, you may have an amazing website that highlights features of your park, but it may lack the website traffic. Or your website may have the website traffic, but it doesn’t function correctly. According to an infographic on [...]
